The term Influencer seems to be on the tip of everyone’s tongue lately. Today we take a look at our top ten real estate influencers and how they got to where they are.
So what makes a great real estate influencer? Is it consistently buying and selling real estate? Is it buying and selling luxury real estate worth millions? Is it a robust real estate investment portfolio? All fairly common questions in this contemporary era of social media with real estate influencers.
Or is real estate influencer status obtained after a certain number of Followers are achieved on social media? Followers made up of individuals, companies, even other Influencers, seeking advice, pearls of wisdom, and the keys to success. We Follow for a glimpse of how other people live. Like a fly on the wall. People watching is interesting. And when you have an inside look, it elevates to fascinating.
Perhaps one of the sexiest aspects of real estate is the promise of something more. A lifestyle we’ve dreamt about. A lifestyle we see with others and want for ourselves.
From a sales perspective, people want what they fall in love with. If you have a couple out seeing listings for sale and they fall in love with one of them, they start to picture their life there. And it suddenly becomes much harder for them to walk away. They will make it happen if they love it enough.
So what is the common denominator between our top ten Influencers? To borrow a phrase from Peter Hernandez, what is the X Factor these ten people share?
We think it’s the ability to harness the lifestyle many of us strive for and they do it through real estate and influence. They understand that real estate isn’t just gourmet kitchens and backyard pools. Real estate isn’t just penthouses or oceanfront estates with a boat or country houses with acreage for the horses. Real estate is Home. And home is where your lifestyle begins.
Lifestyle to you could be fashion, so you need a closet with serious square footage and organization. Lifestyle to you could be cooking, so a state of the art kitchen is where it starts. Lifestyle could simply be family to you, you’ll need room for everyone and flow so you can enjoy your time together.
Whether you are an investor using real estate to set yourself up with the life you desire or a homeowner creating a sanctuary for you and your family, real estate is a tool to encompass the life you wish to live.
We believe our top ten Influencers have figured that out. Not only that, but they have the ability to help others achieve their ultimate goals. They make dreams a reality.
Real estate agents as Influencers provide significant impact on the industry by shaping and guiding what prospective buyers and sellers are exposed to online. They influence the decisions of those buying and selling real estate with their expertise and authority in particular areas. They’ve created trust through authenticity.
In an article by Grant Findlay Shirras for BecomeALocalLeader.com, he identifies seven steps to becoming a local real estate influencer:
In other words, work with Real Grader.
Real Grader has the ability to stay ahead of the curve with innovative technology and marketing. We are at the forefront of the real estate industry with our digital business card, the patented Instacard, consistent online branding, inspired website design, and engaging, creative content.
Top 10 Digital Business Cards for Real Estate Influencers:
Ryan Serhant - Broker, CEO and Founder of SERHANT
Peter Hernandez - Elliman CEO of Western Region
Nancy Batchelor - BHHS
Maria Babaev - Elliman Luxury Division
Barry Paley - Keller Williams
Tristan Ahumada - Lab Coat Agents
Lucy Edwards - VHT Studios
Glenn Asher - Ask The Title Guy
David Noyes - eXp Realty Broker
Marty Rodriguez - C21 Broker Owner
The numbers:
Real Grader’s promise is free Instacard set up, then just $15/month.
Source for this content:
Grant Findlay Shirras for BecomeALocalLeader.com
