Our world today is all about one’s image online. What do your social media profiles say about you and your business? Is there brand consistency? Is the message clear?
Real Grader can help. We’ll provide you with a Free Grade of your online presence by Googling you and accessing the information. Once we have the information, we work with you to improve and expand your online brand and digital identity.
One of our favorite interactive aspects of our weekly Real Grader webinars is to put someone in the “hot seat.” The hot seat is when we Google an agent, check their online brand consistency, then provide them with a grade between 1 and 100. Most agents start at around 30 out of 100. Once you have your free grade, you can strategize how to improve it - and this is where we come in.
First you will be scheduled for a 90 minute success coaching Zoom call. On this call you will work with a real estate technology coach to go over all your online profiles. We'll go over a series of questions to help us create, manage and optimize your digital presence on Google, social media, and real estate marketing sites. We'll design and implement your branding for cover images on four websites including Facebook, LinkedIn, YouTube and Realtor.com for consistent online branding and digital identity.
So what are some of the elements we evaluate? Is your headshot consistent across the platforms you utilize? Do you have a logo and are your brand colors consistent with your logo? Are your brand fonts consistent? Brand consistency should deliver a cohesive message about your brand and business across the platforms you use. This includes core values, brand mission, and brand identity elements. Basically this philosophy refers to how “on-brand” your business’s marketing content is with respect to your brand identity and guidelines.
Consistent online branding subliminally builds trust and authenticity. Working across the main eight online platforms that benefit real estate agents most, Real Grader will optimize your Google, Instagram, Facebook, LinkedIn, YouTube, Realtor.com, Zillow and Homes.com profiles.
Real Grader’s message? We raise your grade on 8 sites to build a strong, unified digital online brand.
The numbers:
Your initial Real Grader online grade is Free. Once you receive your Free Grade, if you would like to move forward and upgrade your online brand and identity to be consistent across all of your platforms, there is $950 setup fee, then just $40 a month. The package includes:
