In terms of social media platforms, LinkedIn is among the most professional to network and connect with other professionals in your industry, as well as those in related fields. Cross referenced fields are great for connecting as well.
For example, perhaps you're in the real estate in Ocala, Florida. Of course, you would connect with others in the real estate industry. You'll connect with other agents in your brokerage and you should connect with other agents and firms, outside of yours. You would most likely also connect with agents locally, but consider national and international connections too.
When networking, think about casting a wide net. Ocala hosts scores of equestrian residents who make Ocala their home all year round, as well as temporary athletes that make Florida their home during season. Many of whom will be looking for housing for themselves as well as their equine partners, they'll need a great real estate connection in the area. Connecting with professional equestrians on LinkedIn and other professionals in the equestrian industry will grow your sphere.
Try to think outside the box. If we continue with the same example, think about equestrian fashion brands, builders specializing in stables and barndominiums, horse show sponsors in your area, tack and stable suppliers, and the list goes on. This theory of networking can apply to any industry.
When growing your LinkedIn sphere, it might behoove you to investigate who your industry Influencers are. Who are the heavy hitters in your industry. From Bravo's Million Dollar Listing's, Ryan Serhant, to the President of Douglas Elliman's Western Division, Peter Hernandez, consider who your industry leaders are and what you can learn from them.
Officers are another great connection on LinkedIn. Think about the companies and brands you would like to work with, then connect with their owners, Founders, CEOs and individuals in roles of interest.
The capability to post on LinkedIn creates additional opportunities to engage with others on the platform and grow your network circles. Even Stories have entered the LinkedIn scene. Posting provides updates on your brand and team members, as well as current and upcoming projects and events.
These tips and tricks don't just apply to the real estate industry, they can be applied to any industry. From fashion to technology, hospitality to healthcare, and travel to design and architecture, LinkedIn is THE place to connect with other like minded professionals.
An exciting new development with Real Grader's social media management department, Done For You, now offers simultaneous posting to LinkedIn, in addition to Instagram and Facebook.
Real Grader on Instagram.
Real Grader on TikTok.
For more information on any of Real Grader's innovative products or services, please contact: Hello@RealGrader.com
