With Real Grader being on the cutting edge of real estate technology and marketing, it's only natural that we would have a talented team of social media experts in Done For You, our social media department.
Why Done For You? Real estate agents need an online presence on social media. Social media is often the first place someone will go to look into a new contact or business. However, most Realtors are busy buying and selling real estate and simply do not have the time to create engaging social media content. This is where Real Grader's Done For You department steps in.
Our goal as your personal social media manager and marketer is to design creative content that will engage your audience, so you don't have to. We have the ability to showcase your listings, feature a foodie post, highlight your favorite local areas, and present stellar real estate based content, like staging tips or featured developments.
The Done For You team focuses on numerous post formats to give your social media feed the diversity it needs to keep things interesting. This also helps with engagement and to grow Followers. Often potential Followers will explore a feed before Following, the aesthetic you present matters. The posts individually should speak for themselves, but an attractive, cohesive feed is significant as well. We will also work with you to create Highlight covers giving your page a clean, professional appearance. With Highlights, you can save your favorite Stories. That way once they've disappeared after 24 hours, you still have them saved to your bio.
We strive to be on the cutting edge of new social media tools and with the introduction of Instagram Reels, we've begun creating exciting new video content for our clients. We find that a healthy mix of Reels, carousel videos, single image posts, and Stories cultivate a visually interesting feed for a successful social media presence.
Instagram Reels are the newest and greatest thing to hit Instagram, according to Instagram:
Social Media Management with Real Grader's Done For You Team!
What's Your Favorite Hamptons Town with Monica Reiner
North Shore Million Dollar Listings with Gil Shemtov
Luxury Boutique Design with Newman Garrison
Louisville Luxury in the Sky with Jason Farabee
Luxury Listing in Miami with Claudia Fernandez
Carousel video posts are simple swipe posts turned into videos, for example:
Elevate Your Brand with Real Grader
Featured Development: Waldorf Astoria Miami with Wendy Cohen
Bespoke Design with Custom Finishes with Tracey Murray Kupferberg
Holiday and single image posts are a great way to connect with your audience:
We Are Thankful with Real Grader
Happy Halloween with John Maniec
An Inspiring Quote with Claudia Fernandez
The Gathering Place with Gina Fiorenze
I Made the Move to Compass with Shannon Grasso
Our Done For You department head, Annie Bona, and content writer, Holly Andrew, initially meet with new clients for a 90 minute onboarding call. We get to know you as an agent and learn what is important to you from a social media stand point. We discuss a client's preference to first person or third person. In other words, would you like the posts to sound like they are coming from you or do you want to give the impression that someone is posting for you? Often with teams, they prefer third person and individual agents often like first person. In our onboarding call, we strive to understand how our clients speak and convey information so we can realistically sound like them in their posts.
Branding is another pivotal piece of the Done For You service. In our onboarding calls, we discuss consistent branding your social media will present. Perhaps there is a font you prefer, or to that end, maybe there is a font you hate and we should never use for your work? We discuss the color preferences that will weave through your content. For example, a Douglas Elliman agent may want to reflect the recognizable Douglas Elliman aqua and white, like Roy Arbeit. Or they may prefer a complete departure and go with black and gold, as Gil Shemtov and Tom Tripodi have.
One RE/MAX Broker/Owner, Debbie Ferrante, proudly stated, "I bleed red, white, and blue - the RE/MAX colors!" so that was the branding color scheme we focused on. We consider what is important to you and incorporate it into your carefully curated content.
We are proud to work heavy hitters in the real estate industry like Douglas Elliman, Compass, Sotheby's and RE/MAX, among many others. We're building new partnerships all the time and gaining popularity at real estate conferences nationwide.
Our Done For You clients have given us rave reviews as well. There is no better referral than a happy client, the testimonials speak for themselves!
With Real Grader's Done For You social media management service, we will focus on your social media content and online presence, so you don't have to.
For a glimpse at what we do for Real Grader, check out:
Real Grader on Instagram: Real Grader on TikTok:
Real Grader on Facebook:
For more information on Real Grader's Done For You packages, please contact: Hello@RealGrader.com
