With diversified influence, Real Grader gives you the tools you need to become a successful Real Estate Influencer. Between Instacard, Google Business, Instagram, Facebook, Linkedin, YouTube, Zillow, Realtor.com and Homes.com, you are set up for success and longevity in the real estate industry. Today we're giving you an inside look at the secrets of Real Estate Influencers.
With Real Grader's ingenious Real Estate Influencer program, you'll have access to monthly webinars with the experts, Alex Montalenti and Mario Hurley. You'll also benefit from early access to podcasts with established Real Estate Influencers like Peter Hernandez, Gary Ashton, Tristan Ahumada and many more.
In just month one of your Influencer journey you'll be schooled in digital optimization. It will basically be consistent online branding boot camp! You'll learn what elements are factored into weak profiles and how to fix them.
According to Alex Ayub, Real Grader's Head of Sales, "This is the program the clients have been waiting for and it completes the customer journey for our product line."
Month One • Digital Optimization Basic Training.
You'll get a crash course in consistent online branding, what to look for and change, and a feel for the content that works with a successful online profile.
We also offer email templates and weekly VIP Zoom rooms with the success coaching team. You'll have access to nearly 250 pages of e-books and worksheets to utilize in the elevation or recreation of your brand. We offer comprehensive guides on all eight online platforms Realtors work with most, and much more. As a member of Real Grader's Influencer Program, you'll also gain access to valuable worksheets, including annual business planning, functional budgeting, lead tracking and sales goal breakdowns. And if you ever run into an issue, we offer weekly VIP support Zoom rooms as well.
Month Two • Google Products and Google Reviews.
Google offers unlimited products and services to elevate your business and brand. Real Grader will teach you which options could be most valuable to you and how to leverage them to help you stand out.
For instance, did you know Google offers a free online Business Profile? And not only that, but you can obtain reviews from people you've worked with and they'll be right there, linked to your Google Business page. Reviews are KEY to building trust online. Trust cultivates a great online reputation.
Month Three • Realtor.com and Reputation Building.
Realtor.com is often the go-to for people searching for a professional to help with their real estate needs. They can find an agent, check reviews and peruse listings. We can show you how to make the most of your Realtor.com Recommendations and how to add them. Recommendations and reviews will build a great reputation and create and authentic profile.
Month Four • Creating Your Social Media Calendar.
Vision is everything these days. Creative visual design and engaging social media content is crucial when building your online presence. Through targeted techniques, tools, and touches, you'll learn the secrets of what it takes to become a successful Real Estate Influencer. You'll receive a monthly download of posts, created by Real Grader's Done For You department, to help you curate amazing content.
Month Five • Instagram Growth and Instagram Posts.
You'll learn how to instantly transform the look of your Instagram profile page to a more streamlined and professional looking feed by establishing consistent Story Highlight Covers.
We'll set goals, learn how to achieve them and celebrate when we do. You'll learn how to build your target audience through proven techniques on Instagram and Facebook.
Month Six • Instagram Stories and Instagram Reels.
Ah yes, the elusive Instagram Reel. You've got questions, we've got answers. We can talk transitions, editing tricks, trending sounds, the use of hashtags, engagement strategies, and of course, the ubiquitous views.
After our extensive training on Instagram Stories and Reels, you'll be posting like a pro. Or at the very least, a twenty-something.
Month Seven • Linkedin Posts and New Connections.
We'll help you achieve a clean, professional Linkedin profile, then show you to connect with industry leaders it's important to network with. There's even a "Network" feature!
Connect with industry leaders, company principals, peers, people you already work with and more, to create a sphere of professionals helping other professionals. From there, you can grow your sphere, locally, nationally and globally.
Cross referencing to adjacent industries is also a great way of growing your Linkedin network. For instance, a Realtor specializing in equestrian properties may also connect with equine industry professionals. A Realtor specializing in waterfront real estate might network with area boat companies. It's good to know people who know people.
Month Eight • YouTube Marketing and YouTube Videos.
You've heard of YouTube University? You can find out how to do nearly anything on YouTube, from re-tiling your bathroom to finding the best real estate agent for your needs, there's a YouTube channel out there. In fact, our Real Grader YouTube channel is a wealth of information and real estate marketing content. As a Real Estate Influencer with Real Grader, we'll teach you the real tricks of the trade from how to use a green screen and where to get one, to the best lighting for your content.
For your YouTube content, we'll school you in the best hashtags, title, landing page, description, what you will learn, and time stamps. We'll also cover valuable resources, social links, landing page and lead capture, hashtags and even disclaimers. YouTube can feel overwhelming - we got you.
Month Nine • Digital Business Card Training.
One of the best tools in a successful Realtor's toolbox - the Instacard, Real Grader's patented digital business card. We'll teach you all the ins and outs you need to know, from connecting and networking with new contacts to customizing your Instacard to reflect your unique brand.
The Instacard is fully customizable and completely mobile. You'll have all your listings, photos, links, reviews, and more, all in one place, ready to go to a potential client with just the touch of a button.
Month Ten • The Big Review and New Marketing Plan.
We'll explore your diversified profiles across nine platforms including Instacard, Google Business, Instagram, Facebook, YouTube, Linkedin, Zillow, Realtor.com and Homes.com, and assess the results of the past nine months. Final tweaks will be made, additional changes can be made. A plan for the future, to maintain and grow, should be designed.
Month Eleven • Delegation and Team Work.
The end result... Graduation!
Can we skip to the good part? Nope. This time you have to put in the work to get the real result in the end. Each step is an integral part of the big picture that's created in the process. Building a brand doesn't happen overnight. Success takes dedication and persistence, consistency and perseverance.
Trust the process.
Real Grader's sales and marketing experts are Mario Hurley - Marketing Manager, Alex Ayub - Head of Sales, Michael Huxtable - Presentation Specialist, Josh Warren - Business Development and Caterina Bomar - Executive Assistant.
Our success coaches, headed up by Success Manager, Brandon Hill are Gianluca DeRossi, Leah Manoni, Phillip Alexander and Martin Silvera.
Our Done For You rock stars are overseen by Annie Bona - Project Manager, with Christian Emile on Social Media Growth and Holly Andrew on Content Creation.
Real Grader's talented graphics designers Teo Dima and Oana Popescu are managed by Adrian Vaju.
Our brilliant system architects design and create custom websites for eRealty Media and handle the behind-the-scenes details of Instacard, Real Grader's patented digital business card. Razvan Bucse is our Senior Software Engineer with Bogdan Zainea on Frontend Web Development, Dan Brumbea our Data Specialist, Alexandru Oprescu on Frontend Design, and Alexandra Ceposu on SEO (search engine optimization) and support.
What's a technology firm without technology experts? Luckily, we never have to find out! Razvan Parus is our Digital Organizer with support from Alexandru Tanase, our Marketing Specialist and Gabriel Dzhurayev in Sales.
A company of this magnitude would not survive or succeed without support. We are privileged to have these patient individuals showing up to help, every single day. Our fearless leader in support is Caroline Walsh, Real Grader's Support Manager and she is supported by Mike Gangi and Gabriel Dzhurayev.
Let's. Grow. Together!
Real Grader's $97/month Influencer Program includes:
What you get? A journey that could make all your dreams come true.
For more information on Real Grader's products and services, please visit our website at: www.RealGrader.com
Or email us at: Hello@RealGrader.com
