The Google Checklist for Real Estate

September 1, 2022

Own your brand on Google in 2022 and Beyond

Are you in control and managing your Google search results?  Are the top 10 results for you in order?  Do you have blank profiles, inconsistent branding, missing info, or inaccurate info?  This is your online reputation, you need to be responsible for what shows up for you.  This will grow your business or hurt your business.


For top producers, this is what we generally see.  You need to have all 8 of the essential sites listed on page one or two.  If you have any personal or company websites those should be listed too if properly search engine optimized. The top 8 essential sites for real estate are the following: 


If you look at this screenshot; Olga has an excellent online reputation. 

Google Business Page

Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.

Checklist items for your Google Business Page:

Google Page with Headshot

• Links to Website

• Google Five-Star Reviews

• Bio

• Products and Services

Below you can see a perfect Google business page example:

She has her headshot and a link to her website. She has 24 five-star reviews, and she has listings listed under her products and services section.  

  • Google Ads - Business Page Ads

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.


Make sure your business page shows up for your name and related keywords.

  • Google Adwords

Be seen where your customers are searching, browsing, and watching across Google Search, YouTube, and the web. Get the most out of your marketing budget with automated solutions from Google Ads.

To help you get started with Google Ads, we’ll give you $500 in free ad credit when you spend $500.

Make sure your ad is showing up for your name and keywords.

  • Google Local Services

Local Services Ads help you connect with people who search on Google for the services you offer. You only pay if a customer calls, books, or messages you directly through the ad.  Make sure you are listed on the Google directory of Google screened agents.  

Requirements for Google Local Service Ads

  • Proof of Valid Department of State License (depends on state)
  • Verified Google Business Page with a minimum of 1 review (more reviews the better for placement)
  • Proof of Insurance

Interested in learning more? Check out www.RealGrader.com 

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